Carlsen took part in a press conference announcing the deal in Stockholm on Thursday. The champion said he believes the deal makes sense because he shares some similar interests with Unibet. This was announced at a press conference in Stockholm today. World Chess Champion Magnus Carlsen Signs Controversial Sponsorship with Unibet. However the world champion’s father Henrik appeared to give his support this afternoon when he said “If this is correct, I’d say that Dubai is a very suitable place for a world championship in November”. The gambling sponsorship faces similar challenges in Norway, which may be why the deal was announced in Sweden. Unibet got round this with ‘No Logo’ branding for the competition and later lobbied for a change in the law, apparently offering a lucrative deal to support the Norwegian Chess Federation. Moreover, he appears in the advertisements of companies such as G-Star and Altibox. FX and CFD trading platform Skilling has announced global superstar Magnus Carlsen, reigning World Chess Champion and the top ranked player in the world, as their official global brand ambassador. There could yet be obstacles arising from the Norwegian’s controversial new two-year sponsorship deal to promote the sports betting firm Unibet and wear its logo. It all started with talks between the Norwegian Chess Federation and Kindred Group in the summer of 2019. More information: Bergensjakk / Dagbladet. The brand will act as Magnus Carlsen's main sponsor during 2020 and 2021 seasons; Unibet aims to increase brand awareness among the 600 million chess players worldwide; The chess champion and betting operator share similar values and outlooks on success Carlsen’s agreement is with the Malta-based Kindred Group, which owns Unibet, where chess is one of its specialities. Unibet also benefits from having a well-known ambassador who competes in an arena where luck isn’t a factor. Unibet lists Carlsen as a -286 favorite to win the World Chess Championship 2020. The Skilling logo will appear on Carlsen’s jacket sleeve and shirt during tournaments and Skilling will also benefit from exposure across Carlsen’s digital and social media channels.
With all the controversy in mind, one reporter asked Carlsen at the press conference what kind of reactions he expected from his new sponsorship deal. Unibet will serve as a personal sponsor of Carlsen, the biggest star in chess, on top of their existing deal with his Offerspill Chess Club, reportedly worth NOK4 million (US$433,500). Carlsen will be a global ambassador for Unibet in 2020 and 2021. The winner of an eight-player Candidates Tournament will challenge for the title. Instead, Kindred Group had offered a five-year deal to secure the chess federation's help in lobbying for a change of the current law, in which government-owned Norsk Tipping is the only licensed gambling company. "Magnus is a huge star, the reigning world number-one since 2010. Carlsen’s agreement is with the Malta-based Kindred Group, which owns Unibet, where chess is one of its specialities. Local broadcasters scuttled the idea, however. De jonge Noorse schaakgod Magnus Carlsen schaakt op meerdere borden tegelijk en mag zich na de beursgang van online schaakbedrijf Play Magnus multimiljonair worden. Eight grandmasters — including the Norwegian prodigy — will compete for $250,000 in the ‘Magnus Carlsen Invitational’ The deal is not expected to be challenged by the federation due to it being a global partnership, with Carlsen not promoting Unibet in Norway. The 29-year-old subsequently left the Norwegian Chess Federation, prompting anger from the organisation and its affiliates. The global chess body’s president, Arkady Dvorkovich, said in an interview in Gibraltar that Fide is close to signing a contract with Expo Dubai to stage the €2m, 14-game series there in November. Unibet Pens ‘Historic Sponsorship’ Deal With World Chess Champion Magnus Carlsen. Carlsen will be promoting Unibet wherever he plays, except for his home country: "I will not promote Unibet with branding in Norway; this is a global partnership and we adhere to Norwegian law," he said. American Fabiano Caruana, who nearly defeated Carlsen in the 2018 World Championship, is at +600, while China’s Ding Liren (+700) is also seen as a strong contender to challenge for the title. Now a personal, global deal has been added. However, al-Mudakha’s tweet also suggests a split within Fide, where Dvorkovich is an all-powerful and respected president. YOU vs Patrick Mahomes – Salary Calculator, Keeneland Wraps Fall Meet with Modest Handle Decline, Hendon Hooker, Chuba Hubbard Look to Have Big Days in College Football DFS, Del Mar Lowers its Pick Six Minimum to 50 Cents For Upcoming Fall Meet, Khabib Nurmagomedov Announces Retirement from MMA After UFC 254 Win, World Series Game 4: Dodgers, Julio Urias Heavily Favored Over Tampa Bay, UFC 254 Live Scoring and Results: Updates and Analysis from Nurmagomedov vs. Gaethje Main Card, Saudi Cup Day Adds Pegasus World Cup Events as Automatic Qualifiers, No. Mohamed Al-Mudahka, international director of the FIDE management board, commented on Twitter that fans could “forget about [the Unibet] logo in FIDE events.”. • Chess addict and top broker Mads Syversen became chess genius Magnus Carlsen’s main sponsor. Though Microsoft isn’t Magnus’ only sponsor, they’re probably the most well known. Carlsen thereupon created a new chess club named Offerspill and offered free membership to the first 1,000 members, with Carlsen paying the federation fees himself.
Save my name, email, and website in this browser for the next time I comment. Unibet Pens ‘Historic Sponsorship’ Deal With World Chess Champion Magnus Carlsen.
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