The FIAT Brand announced its collaboration with Lopez, which included placement of the 2012 Fiat 500 Cabrio in Lopez’s new music video, “Papi,” as well as a 30-second trailer of the video, featuring the vehicle which aired on local and national broadcast networks. Instead, Lopez filmed all her close-up, staring-off-into-the-distance bits from the safety of Los Angeles, while a body double was tasked with making the low-speed drive through the Bronx. Jennifer Lopez already starred in several commercials for the Italian automaker as part of a multi-million dollar contract, which involved the Fiat 500 in her new music video and also performed with the car center stage at the 2011 American Music Awards. 70,070 Airings / 68 Spots / L'Oreal Paris Voluminous Superstar TV Spot, 'Rockstar' Feat. 2 Show, Gold Rush's Tony Beets Is The Discovery Channel's Coolest Guy: Here's Why, The Avengers: The Main Casts’ Age, Height, & Relationship Status, 5 Times Celebrities Promoted Failed Products (& 5 That Were Successful). Her face was later rendered into the New York shots by an editing team. Bet You Didn’t Know These 4 Things About the IDV In Car Insurance, Wear and Tear: 3 Tips for Keeping Your Driveway in Tip Top Shape over the Years, Aligning the Pieces of the Legal Puzzle: 4 Elements of Proving Negligence in a Car Accident Claim, What You Can Do with Your Car After It’s Involved in an Accident, Facing the Reality of the Road: 4 Tips for Safe Driving If You Lack Experience Behind the Wheel, VIDEO: Cristiano Ronaldo is testing the new Bugatti Chiron before reaching its first customer, VIDEO: Stunt on two wheels with a Volvo FH truck, The last wishes of the legendary Volkswagen Kombi fulfilled in a touching commercial, Volvo promotes its Automatic Braking System through a series of funny videos, Mercedes GLA – the First Video announcing the design of the production version, VIDEO: Ford Mustang Countdown – 50 Years of Mustang.
The new ad, entitled – My World, features the ‘Until It Beats No More’ song, from Jennifer Lopez’s new album ‘Love?’. Check out the hottest fashion, photos, movies and TV shows! We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by,” said Olivier Francois – Head of Fiat and Chief Marketing Officer and Brand Marketing Communications, Chrysler Group LLC.
Related: 10 Roles Jennifer Lopez Should've Rejected (And The 5 Most Iconic), Facing pressure from fans once the story broke, Lopez released a statement through her PR spokesperson that she never filmed any shots of the commercial in her home neighborhood. L'Oreal Paris Total Repair 5 TV Spot, 'No More Damage' Feat. The Lopez-centric ad campaign has drawn attention in all of the wrong ways.
While PR teams didn’t see it that way, it seemed hypocritical to audiences that if she loved her neighborhood so much, she should film there in person, especially since the commercial paid homage to her roots. It would also include product placements in Lopez’s work and performances. The Fiat was the least talked about part of the show, as her sexy showstopper turned heads, even being called "raunchy" in the press. Many families looking for a hatchback were buying an extra car, so they wanted a more affordable model.
Per the investigative site, shots of J.Lo were merged together with the body double's driving work to make it appear as though it was the Bronx's prodigal daughter who had returned. “The primary objective of ‘My World’ was to explore the story of Jennifer Lopez, who is a cultural icon. "The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we're going and serve as a source of inspiration to achieve our goals in life. Superstar caught out after auto maker confirms that J.Lo never stepped foot in her hometown borough for heavy-rotation TV spot Back in 2011, little hatchbacks were all the rage. Your source for entertainment news, celebrities, celeb news, and celebrity gossip. During its first year of release, only 15,000 models were sold out of the projected 50,000 in the United States. PHOTOS: Fashion Spotlight: Jennifer Lopez. Posted by: Car News But she's certainly not the body.
Production resumed in 2007 for its 50th anniversary. 0. Lopez credits her childhood for making her the woman she is today, so it made sense that they use her life story for the commercial. He notes that the total shoot time was about 4 hours, which means that the car barely made it through 2 before calling it a day. Well, she may be the face of the company's new ads. Jennifer Lopez. Wonder Woman: 10 Things Fans Didn't Know About Gal Gadot.
As compact cars, they were touted as more eco-friendly, and they are especially great for owners who live or drive in a big city. She graduated from Oakland University with an MA in English in 2014 and has taken on various writing projects since, from social media posts to full-length published books. Lopez filmed her parts in a studio in LA and the production team used a body double to film her parts driving through The Bronx. Jennifer Lopez TV Commercials Ads. Latest car news and reviews, videos, wallpapers, auto show pictures and much more. One particular deal was cut with iconic singer, actress, and philanthropist Jennifer Lopez, including a commercial with a lot of blowback. - For the car addict in you! © 2020 E! Another celebrity involved in the ad campaign is Charlie Sheen, which did a commercial entitled House Arrest and also appeared in its new 2012 TV Series ‘Anger Management’. But one should probably think twice before they decide not to heed that old adage about truth in advertising. While it seems like the aforementioned “Jenny From the Block” would be an obvious choice, the commercial used her 2011 song “Until It Beats No More”. The song, “Jenny From the Block” is an ode to her life growing up in New York’s poorest borough. MORE: J.Lo is getting "pretty serious" with her dancer beau—but what's this about jail time?
Per Business Insider, dealers blamed the wrong audience and a large price tag for the compact car’s failure to launch. All rights reserved. Per Business Insider, he pointed out that Ferrari had more dealers lining up to buy their cars more than the Fiat model, meaning that dealers simply weren't ordering them. To promote their new Fiat 500, Fiat-Chrysler signed a deal with Hollywood actress, singer, dancer, entrepreneur, and American Idol judge Jennifer Lopez to promote the car.
Jenny from the block? "As you may know, in today's world, people are increasingly mobile and their work takes them to a variety of locations. While some of the commercial was shot in The Bronx, Lopez didn’t make an appearance in her old neighborhood when they shot on location. Here are 15 facts surrounding the ad and its aftermath. The car remains a fan favorite for its sleek design and mobility through urban settings. Tagged with: fiat Fiat 500 Fiat 500 Commercial fiat 500 commercial italian song fiat 500 commercial pitbull song fiat 500 commercial song Fiat 500 Jennifer Lopez Fiat 500 video Jennifer Lopez. Ice Age: Collision Course. From Italy to the United States, along with the upcoming single ‘Sexy People’ from Pitbull featuring Arianna, the FIAT 500 is sure to attract attention. Fiat 500 Cabria was created with some help from Gucci, the expensive design label that helped create the model. Maybe not. Despite the heavy promotions, the car didn't do as well as planned. PR would later claim this is typically done in Hollywood films. The deal would encompass commercials and product placements in Lopez’s work. By now, anyone who's been within a 25-foot vicinity of a TV set in the past few weeks has seen J.Lo's commercial: she's driving the Fiat 500, of course, through the Bronx, and takes the viewer on a nice little root-returning inspirational drive down memory lane: "Here, this is my world," she says in voiceover as she's shown behind the steering wheel, dreamily gazing out at the stereotypical Bronx scenes passing by. Jennifer Lopez and Fiat 500 Commercial Posted by: Car News in Videos January 24, 2013 0 The Fiat 500 commercial featuring Jennifer Lopez is part of a new advertising campaign developed by Fiat USA and Chrysler Group LLC, aiming to increase the sales for the small and lovely 500 model in U.S. and Canada. It's a good thing Jennifer Lopez has never been one to shy away from scandal, because this week she's found herself deep in a couple of them, not because of her new dancer beau or coperforming ex hubby, but—oddly enough—because of her deal as the incessant new face of Fiat.
So what's the problem? To promote their new Fiat 500, Fiat-Chrysler signed a deal with Hollywood actress, singer, dancer, entrepreneur, and American Idol judge Jennifer Lopez to promote the car. Which Lady Gaga Song Are You Based On Your Zodiac? Entertainment Television, LLC A Division of NBCUniversal. The price tag and the miles per gallon were also big sales draws, especially since the world was in the middle of a recession. As first discovered by The Smoking Gun, despite the appearance of a pilgrimage, the 42-year-old dealmaker did not once step foot into the gritty borough that so inspired her. Here are 15 facts surrounding Jennifer Lopez's failed Fiat 500 commercial and its aftermath. Related: 10 Celebs Jennifer Lopez Is Friends With (5 She Avoids At All Costs). A fresh take on sports: the biggest news and most entertaining lists. The next generation of the FIAT 500 family has arrived stateside, and they’ve come to party. Related: 14 Photos Showing The Evolution Of The Fiat 500 Since The 1960s.
The Bronx is where Lopez grew up, and it's considered to have some of the toughest neighborhoods in New York City. When the story broke on The Smoking Gun, a spokesperson for Fiat, Diana Gutierrez, confirmed that Lopez filmed her scenes in LA, claimed it was due to a scheduling conflict, via 6 South Florida. She performed a showstopper at the 2011 AMAs, arriving in a Fiat and dancing with her then-new boyfriend, dancer Casper Smart. They may be just streets to you, but to me, they're a playground. Unique lists featuring pop culture, entertainment and crazy facts. Models like the Toyota Yaris and Mini Cooper were prized for their affordability, gas mileage, and sleek designs.
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